– You give less information to get an insurance quote. Passing a username may contravene rules (depending upon how it’s done). – GA prohibits collection of personally identifiable information (PII). It’s only when combined with a ‘mundane’ unique identifier (username) that it crosses the creepy line. – Logging the ‘scary’ stuff is pretty mundane in itself – that is, when collected anonymously and in aggregate. In BuzzFeed’s defense, I’m sure when they set up the tracking in the first place they didn’t foresee that they’d be recording data from quizzes of this personal depth. This is just a single example, but I suspect this particular quiz would have had less than 2 million views if everyone completing it realised every click was being recorded & could potentially be reported on later – whether that data is fully identifiable back to individual users, or pseudonymous, or even totally anonymous.Ī few thoughts, without a cohesive narrative… Show me all the data for anyone who answered the “Check Your Privelege” quiz but did not check “I have never taken medication for my mental health”.Or I could run a query along the following lines if I wished: Or that they have tried to change their gender. In other words, if I had access to the BuzzFeed Google Analytics data, I could query data for people who got to the end of the quiz & indicated – by not checking that particular answer – that they have had an eating disorder.
if you click “I have never had an eating disorder” they record that click. Each quiz answer on BuzzFeed has a unique ID like this.